More and more companies, communicators and CEOs are using Twitter and other social media to reach customers, clients and colleagues; research markets and trends; and sell their products, services and ideas.

But social media is more like a cocktail party than a press release. Write status updates that sound like they were produced by a corporation — or even a public relations pro — and you’ll soon find yourself socializing with like-minded CEOs and company leaders, not just attracting new friends and followers.

  • Use the 70-20-10 rule for engaging your followers making sure your status updates are welcome guests, not intrusive pests.
  • Pass the “who cares?” test and become a good resource, not a bore, on social media.
  • Get retweeted. Expand your influence and reach on Twitter.
  • Tweet like the FBI. Write dramatic, compelling status updates that draw followers and get clicks.
  • Make your posts personable. There’s a reason they call it “social” media.
  • Tweak your tweets. Get your message across in 140 characters or less. Think of new ways to make 140 characters go further.
  • Last, but certainly not least, DON’T BE ROBOTIC in your posts.  Be engaging, original; professional.  It’s okay to add some fun into the mix too.

Now go and make it a wonderful Wednesday!  To read more blog posts, go to http://sitenoticed.wordpress.com/ or https://www.credocomputers.com/blog/.

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them. W. Edwards Deming, Statistician, Professor, Author, Lecturer & Consultant